Developing a strategic communication approach to raise awareness, engage stakeholders, and improve compliance in battery recycling across various industries.
Driving Change Through Strategic Marketing
With our targeted marketing and education strategies, we help Ecobat make battery recycling a standard practice.
Project Overview
Building Awareness and Compliance in Battery Recycling
Description
Ecobat needed to engage multiple stakeholders—from manufacturers and distributors to the general public, collection centers, and municipalities—to improve battery recycling compliance and awareness. We developed a comprehensive marketing strategy, created educational content, launched a new website with an e-learning platform, and produced engaging videos and materials to support the initiative.
Result
By assigning a dedicated marketing consultant to Ecobat, we ensured continuous strategic guidance and hands-on support. Our consultant works closely with Ecobat’s team, leading marketing efforts, aligning campaigns with business goals, and coordinating specialized Playou team members when needed. This structured approach has:
✔ Strengthened industry collaboration – Improved compliance from manufacturers and distributors, ensuring better reporting of battery sales and recycling rates.
✔ Enhanced public engagement – Increased awareness of battery disposal best practices through targeted educational campaigns.
✔ Optimized collection processes – Collection centers and recycling facilities gained better competencies in handling used batteries.
✔ Expanded marketing efforts – Designed new battery collection containers, produced annual reports, and extended communication to PR and social media.
✔ Established a sustainable marketing system – Ecobat now has structured marketing processes that will continue delivering results, even beyond our collaboration.
Highlights
✔ Dedicated Marketing Consultant for Continuous Support
✔ Improved Industry Compliance & Reporting
✔ Increased Public Awareness & Education
✔ New E-learning Platform & Educational Content
✔ Strategic Multi-Channel Marketing Approach
✔ Strengthened Key Partnerships
✔ Expanded Communication Through PR & Social Media
