Do B2B marketing with us. Get high-value leads interested in your services.
B2B Marketing for Big and Small Businesses
We will create a strategy and set on campaigns to bring in leads.
We will handle marketing on foreign markets and acquire new customers.
We will conduct qualitative market research, product validation and testing.
What Is the Marketing Collaboration with Playou Like?
Marketing is dynamically changing. Campaigns that worked for you a year ago may not be doing anything today. It only takes one workshop to create a new and, more importantly, functional strategy.
What do you expect from digital marketing? How many new customers do you need to acquire? What are the specific objectives? Together, we define goals and measurable KPIs.
Which marketing activities are implemented? How do your sales work and what challenges are you currently facing?
What does a good customer profile look like? Together, we define the demographic and psychographic profile of the customers you need to target.
Understanding customers and being able to speak their language is the key. Together we define the real needs and benefits for clients and how your product addresses them.
In this part of the workshop we will focus on the form, content and communication channels and tools to target potential customers.
What kind of budget can we work with? How do we set up campaign ROI and stagger activities to match your capacity and needs?
We strive to make sure that all campaigns bring results, and that at the end they get you customers who see value in your products. The goal is to be continuously in sight of the right leads and to give the right attention to those we have identified as being the most interested in your products.
Before we launch campaigns, we prepare the individual digital components such as websites, social media, analytics tools, etc. for maximum campaign performance.
In this phase of communication campaigns, we reach out to a wider audience of relevant leads through organic and paid content campaigns.
We will track and measure contact interactions (intent data) – e.g. watching videos, visiting websites, opening emails, etc.
At this stage, we only target our campaigns at leads with high level of interest and interactions with our content. We reach out to these contacts with personalized communication (LinkedIn messages, email sequences, etc.).
The target output of the campaigns are the enquiries received by the sales team or the sales made directly (in the case of e-commerce).
We constantly monitor, evaluate and optimize the performance of campaigns. We send regular reports to the customer and suggest improvements.
Collaboration and data sharing with the sales team is crucial to the effectiveness of campaigns. We also measure the success rate of salespeople and verify the relevance of opportunities.
We use CRM to analyze and evaluate opportunity and sales data. The project can also include the implementation and deployment of processes in HubSpot or Pipedrive CRM.
We are happy to help sales teams strategize and reach out to active clients to increase sales.
If you’re a long-established business, you’re sure to have a number of contacts in your CRM that have inquired about you in the past or inactive clients. We’re happy to set up campaigns to try and activate them.
Let’s work together to identify and develop your winning strategy. Our workshops bring strategies on how to attract new customers, retain existing ones, upgrade your website, produce captivating content, and much more.
Attract potential clients with content and pique their interest in your products
Reach out to customers who have expressed interest in your company and products.
Your sales team negotiates with the most promising potential clients
Take your content marketing to the next level!
We will create a strategy that combines both organic and paid campaigns to identify and get the right leads for you.
Let’s improve your brand’s visibility and target the right audience by publishing engaging content across Google platforms.
Facebook and Instagram are effective platforms for B2B businesses to enhance brand awareness and generate leads.
We can help you create an automated lead nurturing process that effectively manages leads and converts them into deals.
We use various analytics and data visualization tools such as Google Analytics, Looker Studio, Supermetrics, Tableau, and others.
You can expand your reach across multiple channels and attract new clients in addition to social media. Contact us for more information.
We will develop a strategy to help you achieve your goals, such as increasing sales, attracting the right clients, or launching a new product, within a reasonable budget.
Our creative campaigns are tailored to each target audience with authentic, high-quality content that builds trust and relationships, rather than relying on stock or AI-generated content.
Our team of experienced PPC and social media experts effectively manages campaign funds, analyzing data with Business Intelligence tools for clear interpretation.
Take your content marketing to the next level!
