Value Proposition: Know Your Customers and Their Needs
Know Your Customers and Their Needs When was the last time you took a step back and asked yourself, “Why do my customers choose my product or service?” If you’re unsure—or if you’re thinking, “Uh, do they even want it?”—it’s time to explore your value proposition. Your business’s value proposition serves as the foundation of […]
Outsourcing B2B Marketing: A Smart Move or a Risky Bet for SMBs?
For small and medium-sized businesses (SMBs) in the B2B sector, building an in-house marketing team can be challenging. Limited budgets, time constraints, and the fast-paced evolution of digital marketing often lead businesses to consider outsourcing. But is outsourcing your marketing the right move? In this article, we’ll explore the advantages and disadvantages of outsourcing marketing […]
AI-generated content. Yes or No?
Video Transcript Yeah. I generated content. Big topic nowadays. Yes. I think I see two two sides of it. Yeah. I think, on one hand, it’s a great tool. It gives you a lot of flexibility. You can create content very quickly, very easily. On the other hand what it does now and maybe for […]
The role of demand-generation in digital B2B sales campaigns
From our meetings with SMB owners, sales directors, and marketing directors in B2B companies, I have learned that the main target of any digital campaign is to close the deal. It makes a total sense! Yet, the digital terrain poses unique hurdles to B2B sales. It’s not a straightforward process of locating a buyer and […]
Why is it important to educate customers?
Key takeaways from the video: Importance in Marketing and Sales: Educating customers from the outset is crucial in marketing and sales efforts. By imparting knowledge early on, you can attract better-qualified leads who already understand your products, services, and value propositions. Lead Quality Improvement: When potential clients are educated, they are more likely to […]
How to Use Account-Based Marketing to Acquire B2B Clients
Introduction Do you offer products or solutions worth hundreds of thousands or even millions of crowns and seek an effective way to reach the right customers? In this article, you’ll learn how to leverage Account-Based Marketing (ABM) to achieve your goals. ABM is a marketing strategy focused on highly targeted campaigns and building relationships with […]