Video Transcript

Yeah. I generated content. Big topic nowadays.

Yes. I think I see two two sides of it. Yeah. I think, on one hand, it’s a great tool. It gives you a lot of flexibility.

You can create content very quickly, very easily.

On the other hand what it does now and maybe for a foreseeable future as well is that it creates constructs it it doesn’t create real things.

It may show real people, but it’s, it’s actually people that don’t exist. It’s a lie. It’s a lie. And I think that’s the fundamental problem of the AI generated content because even when you do something illustrated you are doing it based on something real, right, either a product or something within the company or the people anything like that.

So, yeah, I definitely believe that it has its use but I would say that it’s going to force companies and people into focusing more on authenticity because that’s some that’s gonna be something that will differentiate you within the huge amount of content that will be generated and authentic content is something that people can relate to, they they can, you know, see your company, they can see your people, they can see your values that’s something that’s just not easily replicated especially with generated content and on the other hand I think it’s a it’s a great tool for the creators because it can speed up some processes even nowadays you can create, some very believable voiceovers for example you can create some illustrated compositions that may work for you even though the editing capabilities are almost non existent that may change in the future but in general I think it’s not gonna provide the fundamental value of authentic content and that is that you’re showing the truth.