Key takeaways from the video:
Importance in Marketing and Sales:
Educating customers from the outset is crucial in marketing and sales efforts. By imparting knowledge early on, you can attract better-qualified leads who already understand your products, services, and value propositions.
Lead Quality Improvement:
When potential clients are educated, they are more likely to comprehend your offerings, which leads to higher-quality prospects and simplifies the subsequent marketing and sales processes.
Simplified Onboarding and Support:
Educating customers simplifies onboarding and enhances their experience. It reduces the learning curve and ensures they are properly equipped to use your products effectively.
Increased Satisfaction and Product Usage:
Properly educated customers tend to use your products more professionally and are generally more satisfied with both the product and the company. This leads to stronger brand loyalty.
Enhanced Customer Lifetime Value:
Educated customers are more likely to spend more time and money with your company, resulting in higher customer lifetime value. They become long-term, loyal customers who appreciate the depth of what your company offers.
Video Transcript
Why to educate customers?
In general, I would say that customer education is quite, crucial part of the marketing and sales, from the beginning. So when you do acquisition, so if you if you educate potential clients, you can expect that, you will receive higher quality of potential clients at the end because they will understand you, they will understand your products and services, and and they will understand the value of what you offer.
So in that case, the rest of your work probably will be more simple.
Then phases like onboarding or customer success are also very important.
If you if you teach your customers how to use your products, so you can expect that, they will, they will be more satisfied.
They will use their they they will use your product, more professionally, and they will be satisfied with the product, with you, and you can expect that they will spend more time with you. And also they will spend more money, and you can expect higher customer lifetime value.
